Thursday, November 5

The Luxury Watch Scale

What's the best watch in the world? What range of Luxury does my watch fall under? What we've compiled here is a type of ruler for you to gauge how high on the luxury scale your watch falls (from http://www.chronocentric.com/watches/brands.shtml) and include links to where you can get them on JomaShop.

Brand Guide of Luxury Watches from High End to Basic

High End Luxury
If you have the kind of money necessary to play in this field, then you likely do understand what the true merits and values of world-class luxury items have to offer. These are the products that impress those in the know, not the average Joe on the street. Exclusivity and extremes of refinement and jewelry value are king here.

Brands
A Lange and Sohne, Alain Silberstein, Audemars Piguet, Blancpain, Breguet, Franck Muller, Jaeger LeCoultre, Parmigiani, Patek Phillipe, Ulysse Nardin, Vacheron Constantin

Price Range
starting at $5,000 for Steel models
starting at $10,000 for Gold on a leather strap
starting at $20,000 for Gold on a Gold bracelet
The sky is the limit. Some watches can exceed $2,000,000.

JomaShop Discount
Discount range from about 15% to 35% off, depending on the brand.

Luxury
This is the main tier of true luxury watches. Overall, these can be a good value because manufacturers at this level are not skimping to offer 'luxury' products at more moderate prices--yet they mostly do not go to outrageous excess in details without regard to cost of the highest-end brands. Better durability and modest depreciation rates make the long-term cost of ownership of these watches quite reasonable. Used watches in this tier can be an outstanding value.

Brands
Breitling, Cartier, Ebel, Omega, Rolex

Price Range
$1,000-$4,000 for Steel models
$2,500-$8,000 for Gold on a leather strap
$5,000-$20,000 for Gold on a Gold bracelet

JomaShop Discount
Discounts range from about 15% to 70% off, depending on the brand.

Pseudo Luxury
This is the transition tier--these watches are the high-end brands of the mass market stores, but the low-end brands at the finer jewelry stores. Overall, these can be the weaker value in luxury watches. They still have hefty prices, yet lack many of the better durability and long-term value benefits of the only slightly more expensive watches. Used watches from brands in the next tier up bought from reliable used watch dealers are usually a much better value.

Brands
Baume & Mercier, Raymond Weil, Tag Heuer

Price Range
$500-$2,000 for Steel models
$750-$4,000 for Gold models

JomaShop Discount
Discount range from about 25% to 65% off, depending on the brand.

Basic Luxury
This is the first tier of 'luxury' caliber watches. While there is a broad range, many brands at this level are excellent values as they are not trying to be more than they are. Some concentrate more on 'fashion' watches, others focus on affordable yet horologically sound products. The more modest prices make these a less risky purchase--you haven't invested so much that long-term value is of such concern.

Brands
Epos, Fortis,
Movado, Oris

Price Range
under $1,000 for Steel models
under $2,000 for Gold models

JomaShop Discount
Discount range from 45% to 70% off, depending on the brand.