Friday, July 9

Guide to the Major Watch Brands


Some of you are watch aficionados and already have a handle on the brands you love, the brands you hate, and the brands who you've only had awkward conversations with at a friend's party. But for those of you who are either aspiring aficionados or just want a basic run-down of the major brands, this post is for you.

This post from friend of the site, chronocentric, gives a graph showing the major brands from four different categories: high-end luxury, luxury, pseudo luxury, and basic luxury. It also provides a quick overview of some of your frequently asked questions, such as:

1. How do the major watch brands compare to each other?
2. Aren't Rolex the best watches in the world?
3. If Rolex is not the only superior watch brand, why haven't I heard of these other watches?
4. What are the ranges of luxury watches available?
5. What should I expect to pay and get within each range?

1. How do the major watch brands compare to each other?
This is easier asked than answered. It really depends on what you want in a want and what level you're looking at. People who want a Casio G-Shock are looking for something different than the people who want a Ulysses Nardin. Check the link for the detailed outline of brands

2. Aren't Rolex the best watches in the world?So are Rolex the best?
Rolex watches are no question one of the best in the world, and if you find one you like, you're not likely to regret your puchase. That being said, whether it is the absolute best in the world is up for debate and depends entirely on your needs, perceptions, and what you want to get out of owning a fine watch.

Rolex are extremely good watches with immense popularity and recognizability. But they are not the undisputed best watch in the world, and certainly not the only choice. There are a ton of different alternative, ranging from comparable quality for a lot less money on up to infinitely more complicated handcrafted timepieces for even more staggering prices. Check out brands like

Lange and Sohne, Alain Silberstein, Audemars Piguet, Blancpain, Breguet, Franck Muller, JLC, Parmigiani, Patek Phillipe, Ulysse Nardin, Vacheron Constantin.

The best watch purchase decision is one where you research all the pertinent information, but in the end make the decision based on what you feel most comfortable with. The truth is that there are millions of happy Rolex owners, as well as millions of happy owners of other high-end watch brands.

3. If Rolex is not the only superior watch brand, why haven't I heard of these other watches?

What it comes down to is marketing. Rolex has simply done a better job of marketing their product. But think about it: everyone knows Rolex, whether they own one or not. People who are actually in the market for luxury watches are not only familiar with Rolex, but the other luxury brands. They might even prefer some of the lesser known brands because owning a Rolex seems... how do I put this... unoriginal.

4. What are the ranges of luxury watches available?

What should I expect to pay and get within each range? And what brands are in each range.

I wouldn't be able to come up with a better response than the one posted at this site. Click the link below to see the detailed chart of watch brands with respective features, price ranges, styles, and more.

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