|Actress Cameron Diaz|
The highly-renowned Swiss luxury watchmaker TAG Heuer has recently named Cameron Diaz as their latest spokesperson, as well as the inspiration behind the “Link Lady” series. In Basel, Switzerland, on March 7th, Diaz made an appearance at the Link Lady launch event wearing a steel and diamond version, where she made the statement,
“Throughout my career, I have been very selective about aligning myself with brands. I love the fact that TAG Heuer challenges the rules and thinks outside the box and I’m honoured to be associated with such an iconic and forward-thinking brand.”
Cameron Diaz now finds herself in the company of Maria Sharapova and Leonardo DiCaprio, as well as Formula One Champions Lewis Hamilton, Jenson Button, Chen Dao Ming, and Shah Rukh Khan. According to TAG reps, a celebrity must prove him or herself to be a free-minded, rebellious individual who fights for a cause in order to be selected for this exclusive honour—pioneers in their own right who will represent the spirit behind the brand name. In her new role, Cameron Diaz and the Link Lady line will benefit programs designed to empower women internationally, such as UN Women.
The Link Lady series features the signature “S” shaped links that define the line, delicate, feminine cases, plenty of diamonds, and several special features, such as 1/10th of a second chronographs on many of the new models.
In the comments below tell us who would you like to see as TAG Heuer's next Ambassador.