Wednesday, May 23

Have you heard about TW Steel?



The Dutch watch company TW Steel opened its doors in 2005, headed up by former Raymond Weil distributor Ton Cobelens, and his entrepreneur son, Jordy.   The pair developed four affordable, over-sized models that achieved almost instantaneous success in the Netherlands.  Short for, “The Watch in Steel,” TW Steel watches are characterized by over-sized watches and chronographs, most measuring in at 45-50 mm.  Each of the 120 TW Steel designs feature a simple two-dot logo, representative of the modern design and reliable technological advancements that the company prides itself in providing. Despite a relatively short history, TW Steel has already secured markets in over 85 countries, six celebrity ambassadors, and a partnership with the Lotus F1 team.  The company attributes its success to high quality timekeeping and craftsmanship, trendy, over-sized designs, and affordable price points.  TW Steel is perhaps best known for the Canteen series, a bold and distinctive watch collection marked by 45-50 mm cases, precision movements, mineral crystal, and 100 meter water resistance.  Check out our large selection of authentic TW Steel watches here, like this classic chronograph at 57% off, with free domestic standard shipping.

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