Thursday, May 10

Vintage Watch Models Making a Comeback

As cell phones have become ubiquitous amongst Americans, watch sales have been on the decline.  In 2011, 42 million Americans purchased a watch as opposed to the 55 million in 2004.  Over 90% own a cell phone, and most use it to tell time, watch videos, listen to music, and send e-mails in addition to simply making calls.  However, as watch retailers approach the market as a fashion industry, as opposed to a necessity item, watches are beginning to sell again.

In an attempt to revive lagging sales, American Apparel stocked a line of colorful novelty watches a couple of years ago.  They received a very strong reaction with customers vying for more, exclaiming that the watches looked exactly like a model they used to own.  Creative director Marsha Brady attributes this “nostalgia factor” to their huge success.  In fact, American Apparel has begun retailing vintage watch models no longer in production and sold 84,000 pieces in 2011, the same year that the new iPhone was launched.  The company predicts that their watch sales will increase by 30% this upcoming year.  The American Apparel website currently features vintage offerings from Casio, Citizen, Orient, Philip Persio, Seiko, and Swatch, several of which are one-of-a-kind, complete with year of production.  

Browse a vast collection of watches with nostalgic appeal from Casio, Movado, Seiko, Timex, and more at, like this classic men’s leather Timex that can be found here:  Which is your favorite of these traditional brands?  Tell us why below.

1 comment:

  1. Yes now days vintage models are making come back,people like vintage models for its simplicity and classy...look