Tuesday, June 19

The Indestructible Watch

      The Casio G-Shock premiered in 1983, designed by a Casio engineer named Kikuo Ibe who strove to “create a watch that never breaks.”  The Casio development team set out to produce a watch that would endure a ten meter free-fall, with ten bar water resistance, and a ten year battery life.  With the conception of a hollow-structure case that encloses the module and glass components of the watch on all sides, the G-Shock meets these requirements.  A full urethane/resin bezel prevents direct shocks from being absorbed by the module, which is protected by additional cushioning material inside the case.  The case design itself prevents any direct contact with flat surfaces against the glass and buttons due to falls.  A scratch resistant, urethane band acts as an additional shock absorber.
Every year since its initial release, Casio has added new models to the G-Shock line.  They became hugely popular in the nineties, reaching a 19 million sales mark by 1998.  Casio released 220 new G-Shock models that year alone.  The G-Shock is updated twice annually, in addition to limited release editions that are sold periodically throughout the year, several of which become highly desirable collector’s items, such as the Frogman.  The most recently produced G-Shocks feature a strong solar panel, a rechargeable battery, a backlight, alarm, timer, stopwatch, and solar sensors that act as altimeters, thermometers, and more.  In addition, they are run by atomic signals, ensuring flawless timekeeping.  Its dependability and durability have made it a choice watch amongst military, firemen, policemen, astronauts, and paramedics.  They are surprisingly popular as fashion pieces as well, attracting the attention of a wide range of celebrities, including Eminem, Mark Wahlberg, Justin Bieber, Lady Gaga, Brad Pitt, Tom Cruise, Usher, and more.  Check out Jomashop’s selection of brand new, authentic G-Shocks up to 33% off here.

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