Monday, August 20

A Brief History of Movado


From humble beginnings as a six person watch-making workshop in La Chaux-de-Fonds, Switzerland in 1881 to the internationally renowned corporation responsible for designing, manufacturing and distributing Coach, Concord, Ebel, ESQ, Hugo Boss, Juicy Couture, Lacoste, and Tommy Hilfiger watches, Movado Inc. has sustained a reputation for creative, artistic, high quality timepieces.  Company founder Achilles Ditesheim, who began the business at 19 years old, chose the name Movado, which means “always in motion” in Esperanto, an appropriate and semi-prophetic title for a company that would establish a number of timekeeping milestones, including the first watch case designed to fit the curve of a wrist, the first self-winding automatic with month, day, and date display, and the highly-innovative Museum design for which the company is best known.  Conceived by Nathan George Horwitt in 1947, the single dot design signifies the sun at high noon, while the hands indicate the movement of the earth.  The Museum watch is perhaps Movado’s most significant achievement; many have regarded this piece as an icon of modernism.  This simple and elegant design became the first watch to be showcased at the Museum of Modern Art, and was eventually added to its permanent collection.  Highly acclaimed American photographer, painter, and curator Edward Jean Steichen described the Movado Museum watch as “the only truly original and beautiful one for such an object.”
Movado has continued a legacy of artistry, producing several variations of the Museum watch for both men and women, and developing the Movado Artists’ Series, which features the work of such talents as Andy Warhol, Yaacov Agam, James Rosenquist, Arman, and others.  Movado watches are currently displayed in over twenty prominent international museums.  Check out our large collection of authentic, brand new Movado watches at up to 37% off here.

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